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You, Inc.
Ebook

You, Inc.

Discover the C.E.O. Within!

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Why This Book Matters

Why this book exists

Nobody hands you a job description for your own life, so most people improvise one and call the result their personality. This book starts from a different premise: that you are the founder, the chief executive, and the only shareholder of a company called You, Inc., and it has been trading for years without a strategy.

What You’ll Learn

What’s inside

  • Ten principles, one chapter each — from taking responsibility to daring to dream to changing before you’re changed
  • Why belief and attitude are treated here as operating decisions rather than moods
  • Productive habits, and the unglamorous mechanics of building them
  • Managing your emotions when the business is you and the mood is company policy
  • The Five F’s — Faith, Family, Friends, Fitness, Finances — and what happens when one of them is carrying the others
  • “When you know better, you do better”, which is the sentence the whole book rests on
Who This Book Is For

Who it’s for

  • Anyone rebuilding after a setback, in this profession or well outside it
  • Leaders who want their people reading something about character rather than tactics
  • People who have read plenty of business books and not many about running themselves
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